Betfred are one of the leading bookmakers across the UK, with not only 1,370 stores across the UK, but also thousands of members registered online and is a big bookmaker to be a part of. Betfred devoted over £250m for ‘The Tote’ racing and now is one of the leading providers in racing betting, with the likes of Sir Alex Ferguson supporting their efforts to support sport betting. Betfred have been praised on their quick pay-outs to customers and have give out thousands of pounds to lucky customers across the UK everyday.
Betfred is owned by brothers Peter & Fred Done and has grown into a strong retail shop estate across Great Britain. Started in Salford, Manchester via just one betting shop in the late 1960’s Betfred has grown into a leading operator in both the online and retail sports betting industries.
The company has entered into many sports sponsorships majored by its past support of several horse racing events principally the Cheltenham Gold Cup and Haydock’s Sprint Cup, outside of horse racing Betfred have also received publicity through their sponsorship of the World Snooker Championships and have recently signed a deal to become the main backer of the Scottish Football League Cup for a minimum of three years.
Fred who gives his name to the organisation is famous for his love of Manchester United but this led to an expensive mistake in March 1998 when he decided to payout on his beloved team to win the English Premiership title early – it looked a dead cert bet but the monetary pain was only surpassed by the identity of the team who pipped the red side of Manchester to the top of the table – local arch rivals Manchester City!
Never afraid to innovate and do its own thing the betting shop section of the company offers a range of special promotions on a daily basis and is the recognised “Bonus King” of the High Street, whilst certainly popular with its clients the decision to double the bonuses for all correct multiple bets on the 28th September 1996 backfired in amazing fashion as this was the day that will go down in racing history when Frankie Dettori rode all seven winners at Ascot – One of the cheques signed by Fred Done that day was to his own gardener!
The sports book leads the way with the usual mixture of tennis, horse racing and football but is up to date in its offering for other topical markets such as “Next England Football Manager” and “Who will become the UK’s next Prime Minister” following the decision to Brexit. Betfred saw off many rival bids in June 2011 and purchased the newly privatised Tote in a deal worth £265 million, as a result of this new ownership the Tote has introduced numerous new bet types as well as reaching pool betting service agreements with various racing regions worldwide.
Betfred’s website offering stands proud amongst its competitors with a wide ranging presentation of betting opportunities on an eye catching and technically secure platform – Here customers can access all of their favourites from the usual sports book through to the more recent additions of virtual games, bingo, poker and a live casino.
The companies welcome promotions show its variety with the current sports promotion offering £30 in free bets after the customer has staked £10 on any sports event.
Within an always hectic industry Betfred continues to build on its undoubted staying power from a single shop via extended shop hours to the present day of providing a 24/7 service to its client and looks set to be prominent within the industry for many years to come.